2025
Stadtfest Dietikon 2025
design.isch. was selected as one of the agencies to present creative design concepts for the 2025 city festival in my home city Dietikon. The task: to develop a sustainable corporate and visual design that provides the festival with a long-term, unified visual identity, while also leaves space to creatively interpret the changing themes of upcoming festivals.
Client Stadt Dietikon, Organisationskomitee Stadtfest
Role Project Lead, Art Director @design.isch.
The upcoming theme for Dietikon’s city festival 2025 is “Am Puls” (“At the Pulse”), positioning Dietikon as a modern urban city. The project aimed to strengthen the local community’s identification with their city and to encourage exchange between organizations, local businesses, politics, and residents. The festival is envisioned as a space of connection, a place for diverse experiences, integration, and joy.
Based on my conceptual mood boards, we developed two distinct design concepts, which I presented as our pitches to the city of Dietikon’s organizing committee. Each design translated the theme “Am Puls” into a striking visual language – evoking vitality, innovation, and current relevance.
With a clear and emotionally compelling approach, we won the pitch and were commissioned to implement the visual identity “Euphorie”. The resulting corporate and visual design not only becomes the recognizable face of the 2025 city festival but also lays the foundation for long-term brand recognition and development.
excerpts from the conceptual mood boards
the “winning” design concept “Euphorie”
design concept “Neuzeit”
various mockups to showcase potential branded assets