Ava 2.0 Launch Campaign

For the launch of the Ava Bracelet 2.0 in 2019, I art directed a multi-channel campaign spanning social media and TV. In collaboration with external agencies, I shaped the narrative by defining key messages and envisioning the storyboard. I was deeply involved in casting, selecting actors who could authentically convey Ava’s brand values.

Filmed on location in Queens, New York, I provided on-site art direction throughout the production, ensuring visual coherence and emotional resonance. The final assets included 60-, 30-, and 15-second video spots, tailored for various digital platforms and television. The campaign successfully introduced the next-generation product, significantly boosting brand visibility and engagement.